JOHN WAYNE CANCER FOUNDATION HAS EDUCATED A HALF MILLION YOUTH ON SUN SAFETY; ANNOUNCES PARTNERSHIP WITH TROPICSPORT
- JWCF has partnered with leading sunscreen brand, TropicSport, to provide a co-branded mineral facesticks to thousands of junior lifeguards
- JWCF’s Block the Blaze program educates youth about skin cancer awareness and the importance of prevention
John Wayne Cancer Foundation (JWCF) is committed to fighting cancer through courage, strength and grit, and has announced a partnership with TropicSport, a reef-friendly sunscreen and skin care line, to provide co-branded mineral facesticks to youth across the U.S. while educating youth about the dangers of sun exposure through our skin cancer education program, Block the Blaze. Block the Blaze is a leader in youth skin cancer education and prevention, educating nearly 25,000 junior lifeguards every summer and another 50,000 youth in school presentations throughout the year.
“We understand that it’s not realistic to ask youth to avoid outdoor activities during peak hours of exposure, which is why it’s so important to teach sun safety and encourage them to take precautions while enjoying time outside,” says Ethan Wayne, Chairman of the John Wayne Cancer Foundation. ” With May being the official month of Skin Cancer Awareness, we take this issue very seriously and believe every child and teenager deserves to know how they can prevent and reduce their own risk of developing common types of skin cancer. It is wonderful to have TropicSport by our side, helping us to provide protective sunscreen to junior lifeguards along the coast.”
Block the Blaze is the official partner of the California Surf Lifesaving Association (CSLSA) to provide skin cancer education to CA junior lifeguards. Now expanded into more than a dozen additional states, the program educates youth through in-person presentations surrounding sun safety and skin cancer with the emphasis on prevention and self-screening. In addition, participants receive a co-branded JWCF x TropicSport SPF 30 facestick which is water resistant, non-toxic, and ocean and reef-friendly, as well as a JWCF Block the Blaze trucker hat to aid in protecting themselves from the sun. Throughout the school year, JWCF staff educate students by giving longer, in-depth presentations than those taught during summer. Participants of all Block the Blaze programs learn the 5 Sun Safe Tips to decrease their risk of developing skin cancer along with the ABCDE’s of Melanoma and how to go on Mole Patrol (self-screening) each month.
“May is also recognized as National Water Safety Month, so we felt that this partnership would be an excellent fit as the overall mission of Block the Blaze aligns quite well with that of our brand,” notes TropicSport CEO, Tony Palmer. “As a company founded by 4th generation Lifeguards, we understand the importance of safe and quality sunscreen; therefore, we were thrilled Block the Blaze chose our TropicSport ocean and reef friendly mineral sun stick to provide to youth during their summer presentations.”
While Block the Blaze summer presentations remain. scheduled to take place in-person starting in mid-June, there may be changes to certain details and logistics due to COVID-19. With CA Beaches beginning to reopen, Block the Blaze is anxious to get out on the sand and continue to educate Junior Lifeguards.
For more information about the Block the Blaze program, or participate in an upcoming presentation, please click here.
TropicSport, part of X3EM Brands, manufactures in the USA a complete line of reef-friendly, non-nano, Zinc Oxide and Titanium Dioxide mineral sunscreens, face and body cleanser, and moisturizers in a complete skincare system that protects, cleanses, and replenishes. TropicSport is one of the only sunscreens on the market that meets the U.S. FDA 80-minute and Australian 240-minute water resistance criteria. Learn more about TropicSport here.